Your Prospects are Lying to You

You have a product or service. You are trying to market it to the adoring public, who have cash that you want. But the real reasons they want your product may not be the reasons they are telling you. They may not even be admitting the real reasons to themselves. For instance, let’s say you [...]

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What Do All High Achievers Have in Common? They’re S.M.A.R.T.

This time of year is busy with goal setting and starting the process of executing plans to achieve goals.  For most business owners, however, the task and art of creating goals is overlooked, or more accurately, simply avoided.  For the most part, the task of establishing goals is avoided because past experience achieving goals has [...]

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