Twitter for Businesses

A few weeks I signed up for a Twitter account. I haven’t touched it since. I just don’t get Twitter.  I thought I understood “online social networking” – things like Facebook and LinkedIn had obvious potential as business tools.  But when Twitter came along, I simply did not get it. I have certainly not become [...]

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Opportunity Knocks … Let It In!!

Many view the current economic situation as a challenge, and rightfully so. Yet with most challenges, there also exist opportunities for those who choose to recognize and take advantage of them. The choice right now for small and medium-sized businesses is to either let things happen to you… or make things happen for you!! The [...]

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Local Business Blogging

Blogging is no longer just for Internet junkies and Internet companies. Local businesses can also benefit from this online social phenomenon, if they follow a few key guidelines…

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Stay-cations: An Opportunity for Lake County?

I’ve been hearing about “stay-cations” for the last few months. The idea is that people will forgo their expensive, long-distance vacations in this down economy, and instead stay local for their vacations: As signs of economic recovery trickle in and we head toward the summer season, local entertainment venues are hopeful that business will take [...]

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How to Leverage the Internet for Your Business

Businesses and organizations all over the world are still struggling with how to best leverage the Internet to their benefit. The Internet is radically different from print, radio, or television, and a different mindset is required to take full advantage of it.

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